Logo and Signature
The signature is the most appropriate symbol (or logo) to represent the MCC worldwide.
It is a combination of three unique elements: the MCC seal, the brand name, and the tagline. (For an explanation and usage rules specific to these elements, see Seal, Brand Name, and Tagline in the Standards for Corporate Marking and Branding.)
While each of these elements has its own usage standards, when displayed together as the signature, these usage rules apply:
- The signature should be used anytime both the seal and the company name appear together.
- The signature is to be arranged in only two formats: horizontal and vertical. It may not appear in any other format.
Horizontal Signature
The horizontal signature displays the seal on the left with the brand name to its right and the tagline immediately below the brand name. The horizontal signature must be placed in either the left-hand or right-hand side of branded material depending on the reading direction of the language used in the produced item. In material produced in English, the horizontal signature must appear on the left. The horizontal signature is never centered and must always be placed towards the side of branded material. (The vertical signature should be used for centered placement of the signature.)
Minimum Size
The minimum height for the horizontal signature is 9/16” (printed) and 1” (on-screen). At this size, the tagline should not be used. The minimum height to include the tagline is 1” (printed) and 1.25” (on-screen).
Clear Space
Clear space defines the minimum amount of blank area that must surround the seal before another item should be placed next to it.
Vertical Signature
The vertical signature displays the seal on top with the brand name below it and the tagline below the brand name. The vertical signature should always appear in the center of the branded material. (The horizontal signature should be used for placement on the left margin of branded material.)
Minimum Size
The minimum size for the vertical signature is 9/16” (printed) and 1” (on-screen). At this size, the tagline should not be used. The minimum height to include the tagline is 3.5” (printed) and 3” (on-screen).
Clear Space
Clear space defines the minimum amount of blank area that must surround the seal before another item should be placed next to it.
