Primary data collected through the evaluation combined with administrative data can be useful to a utility. Evaluation data on customer satisfaction and knowledge of bills can be useful for utilities that are nascent and lack the capacity to collect or analyze these data themselves. One of the outcomes assessed in the evaluation is the satisfaction of water utility customers and so the evaluators collected primary data on this topic. These data were particularly useful when combined with administrative data. The water utility found these data to be valuable and believed they could be used to better target customer messaging. It is important to consider whether and how to share results from data collection and analyses conducted for the purpose of an evaluation with the utility.
Lesson Learned