Stronger stakeholder analysis of the country and industry-specific market is needed to create better assumptions surrounding a particular project. The newly created Groupements d’Intérêt Economique faced difficulties commercializing their production of olive oil, despite the good quality and reasonable prices. This was discouraging for the beneficiaries, who as a result had not developed their autonomy to develop markets (marketing and commercialization). One of the underlying and often overlooked assumptions associated with this component is the fact that olive oil markets would be improved and would be fully functioning to sustain the impacts of the intervention. Improved trainings and coaching would require more in-depth analysis of the Moroccan environment. Given the depth of analysis in other economic and geopolitical analysis on Morocco’s economy, one should acknowledge the tremendous risks that exist in sustaining a business. Stakeholder analysis of who does and who would form an improved Moroccan olive-oil market, an analysis of the political and economic risks to that industry and how those risks will be met by the program intervention, could create better future interventions in improving the olive oil market in the program site.
Lesson Learned